From brand and direct response marketing strategy to tactical media planning to premier creative design and film and video production, GoCo maintains a team of advertising, creative, and production professionals, all under one roof.
At GoCo we believe all successful customer engagement projects — regardless of medium, venue, or audience — click any of the five overarching process principles to learn more:
Even the best campaigns, projects, and experiences benefit from iterative enhancements. As our clients' stories continue to evolve and grow, every brand, story, product and experience must also be enhanced and improved. GoCo works closely with our clients to measure, analyze and interpret where improvements can be made to deepen customer engagement and increase ROI.
A clear and shared understanding of the intended audience is a primary requirement for developing the content and the creative approach most likely to engage the target audience. We work closely with our clients to develop "customer personas" to help identify different customer types, their values, their motivations, and their reasons for engaging with a client's story.
The best ideas and innovations come from the collaboration between people offering a variety of skill sets, backgrounds, and points of view. We use frequent in-person meetings and on-line collaboration tools to bring clients, GoCo, and our strategic partner firms together to generate breakthrough insights and ideas.
We build a plan that is executable and actionable given the considerations of budget, timing, and success criteria. Innovative ideas are only valuable only if they can be achieved within the parameters of a project. We work closely with our clients to define those parameters early so everyone involved knows the limits of schedule and budget that must be maintained.
Success begins and ends with a clear definition and mutual agreement on what constitutes success. How will success be measured? What results will define success? These questions must be answered at the outset, for they will be the foundation for all creative, strategic, and production decisions.