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GOCO in collaboration with the marketing team at Atlantis produced a half hour destination travel show that showcases the premier resort’s beauty, scale and extensive range of lifestyle activities for families. In addition to the half hour show, the production team also created multiple :60, :30 and :15 national brand spots to support the show.
A major focus in the creative was to bring Atlantis back to its mythological roots with a distinctive message that is unique to Atlantis.
The timeless tale of the lost city of Atlantis being swallowed by the sea was retooled into a new version of Atlantis rising from the sea to become the ultimate resort destination where both people and fish coexist. GoConvergence used CGI special effects to raise the icons of the property including the Royal Towers portion of the hotel out of the ocean. Once out of water, viewers witness fish and people coexisting in recognizable locations from around the Atlantis property.
“We are thrilled to once again be able to produce a compelling campaign for a one-of-a-kind destination.” stated GoConvergence President Gary Turchin. “It was our intent to make this year’s 20th Anniversary campaign for Atlantis a very special one and we feel like we have been able to deliver.”
With the new Atlantis campaign now currently airing nationally, viewers can get a taste of the mythology now before experiencing in person the place of legend.
GoConvergence is an award-winning, full-service Brand Action creative agency offering one of the most comprehensive turnkey print, interactive and HD production and postproduction studios in the industry. The company is based in Orlando, Florida. For more information please visit our website www.thegoco.com, follow us on Twitter at www.twitter.com/goconvergence or like us at www.facebook.com/thegoco.
About Atlantis, Paradise Island resort, The Bahamas
Atlantis, Paradise Island is a unique, ocean-themed destination located on Paradise Island, The Bahamas, and features a variety of accommodations, all built around a 141-acre waterscape comprised of over 20 million gallons of fresh and saltwater lagoons, pools and habitats. Home to the largest open-air marine habitat in the world, there are over 50,000 marine animals in lagoons and displays, including The Dig, a maze of underwater corridors and passageways providing a journey through ancient Atlantis. Atlantis is home to Aquaventure, a non-stop water experience consisting of thrilling water slides, a mile-long river ride with high intensity rapids and wave surges, and never-before-seen special effects. Dolphin Cay, the resort’s interaction and education center, was created with the goal of enlightening visitors about the wonders of these remarkable ocean inhabitants.
The Cove Atlantis, a 600-room resort, features oversized rooms with a step down living space, spectacular designs by acclaimed interior architects Jeffrey Beers and David Rockwell, unprecedented services and amenities, private all-adult and family pools, lavish cabanas and breathtaking views of the ocean. Atlantis is also known as THE culinary destination in The Caribbean with a collection of restaurants from world-renowned chefs including Nobu Matsuhisa, Jean-Georges Vongerichten, Bobby Flay and Todd English. The resort boasts an impressive collection of luxury boutiques and shops, casino, and the largest conference center, meeting and convention facilities in The Caribbean.
For further information about Atlantis, Paradise Island; call 954-809-2000 or visit Atlantis.com. For reservations, call your travel agent or 800-ATLANTIS.
Both low and high-resolution color photography of Atlantis, Paradise Island is available at news.atlantis.com. If you are new user to this site, please complete the online registration to be granted access to the online newsroom. Atlantis can be found on Facebook at www.facebook.com/Atlantis and on Twitter at www.twitter.com/AtlantisResort.