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With its sugar white beaches and crystal clear waters, Nassau Paradise Island is well known as a serene tropical getaway, but the island offers much more than just sun, sand and sea. To promote this key message to destination travelers, GoConvergence and NPIPB creative and marketing teams produced a variety of targeted spots for Broadcast, True View, Web, as well as a Vacation Planning DVD and a 30-minute destination travel television program.
A major focus in the creative was to bring a renewed energy to the destination’s advertising including new iconic location footage and improved graphic treatments for use in all of the spots, videos, website, trade show experiences and printed collateral.
The music themes in the new production are original and exude the fun and excitement of a trip to Nassau Paradise Island. The sound tracks were produced using local Bahamian musicians and vocalists.
“We are delighted to once again be partnering with Fred Lounsberry and the Nassau Paradise Island Promotion Board. We feel that we have created a dynamic campaign that really captures the enjoyment and beauty that this world-class Caribbean destination offers.” stated GoConvergence President Gary Turchin.
“I am excited about our recent launch of the “Better Bahamas” campaign.” stated Nassau Paradise Island Promotion Board CEO Fred Lounsberry. “Our successful longstanding collaboration with GoConvergence has once again allowed us to create a campaign that captures the unique immersive experience guests can expect to receive when they select a vacation to Nassau Paradise Island in the Bahamas.”
With the new “Better Bahamas” campaign currently airing nationally, viewers can get a small taste of this one-of-a-kind tropical destination now before experiencing the many exciting resorts, amenities, history, culture, attractions and dining options in-person.
GoConvergence is an award-winning, full-service Brand Action creative agency offering one of the most comprehensive turnkey print, interactive and HD production and post production studios in the industry. The company is based in Orlando, Florida. For more information please visit our website www.thegoco.com, follow us on Twitter at www.twitter.com/goconvergence or like us at www.facebook.com/thegoco.
About Nassau Paradise Island Promotion Board
Nassau Paradise Island, Bahamas is known for having some of the most beautiful white sand beaches in the world, turquoise blue water, the Caribbean’s best entertainment and a spectrum of resorts from ultra-exclusive to family-friendly. This convenient destination is serviced by several non-stop flights from most major U.S. cities. Less than an hour from South Florida and less than three hours from New York City, Nassau Paradise Island is so close, yet feels like it’s a world away. Additional information about where to stay and incredible value-added packages may be found at NassauParadiseIsland.com.