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The Moxie Awards are presented by the Electronic Retailing Association (ERA) and recognizes the best in television, radio, online and mobile direct response marketing. A premier panel of direct response marketing industry experts judged this year’s entries.
GoConvergence swept the brand direct response category this year winning both Best Short Form of the Year, Brand Response and Best Long Form of the Year, Brand Response for the Waterpik Water Flosser with media agency partner Mercury Media.
“After being absent from TV for a number of years, it is wonderful to be recognized for these advertising awards.” said Suzanne Carranza, Waterpik® Senior Marketing Manager. “We consider this a great honor and want to thank GoConvergence and Mercury Media for their vision, creativity, and to-the-point execution. We believe these commercials for the Waterpik Water Flosser reinforce our iconic brand to be the dependable and trustworthy one America has come to truly love over the years.”
GoConvergence also won Best Short Form, Variety for client partner Positec’s Rockwell BladeRunner X2.
“We are really proud of the work we are doing with GoConvergence. “ stated Craig Taylor, Vice President of Marketing. “They are an incredible creative partner helping us create commercials that are really moving the needle at retail.”
“We are thrilled to receive and share three major Moxie Awards with our client partners at this year’s ERA D2C event.” stated Kenny Taht, GoConvergence’s Chief Creative Officer. “The Moxie Awards are the highest honor in the direct response marketing industry and validates the exceptional work that our clients and creative teams are doing on a daily basis.”
GoConvergence, a Mood Media company, is an award-winning, full-service Brand Action creative agency offering one of the most comprehensive turnkey print, interactive and HD production and postproduction studios in the industry. The company is based in Orlando, Florida. For more information please visit our website www.thegoco.com, follow us on Twitter at www.twitter.com/goconvergence or like us at www.facebook.com/thegoco.