Positec Group, based in Charlotte, NC, owns the WORX lawn and garden equipment and Rockwell power tools brands. The company has been named “Innovator of The Year” by major retailer Lowe’s, and is always looking for breakthrough marketing ideas for its retail and direct-to-consumer businesses.
Brand Action TV units: 1min, 30sec & 15sec
In 2015, Rockwell partnered with GoCo to introduce the second generation of its Sonicrafter power tool through a drive-to-retail :60/:30 brand campaign.
GoCo’s creative strategy focused on brand quality while showcasing inspirational home improvement demos, along with convincing competitor comparisons, to motivate viewers to purchase the product at retail.
Our unique creative approach featured impressive production values that drove high brand awareness and strong sales at Lowe’s, meeting the client’s business goals for the campaign.