The Petroleum Museum

Located in Midland, Texas the Permian Basin Petroleum Museum (PBPM) traces the history of the oil industry in the Permian Basin, and had not been updated in the 40-years since its opening. The museum engaged Jack Rouse Associates (JRA) to oversee a complete renovation of the museum. JRA brought in GoConvergence to produce all of the content, theme-park oriented attractions, and interactive exhibits that are not only fun to play, but also educate guests about the industry as a whole.


None of the museum’s content had been updated in the 40 years since its opening. A lot of important history went unmentioned and technologies that had revolutionized the industry were not displayed.


Jack Rouse Associates of Cincinnati, Ohio, a leading exhibition design company, selected GoCo to be its interactive content partner and supplier. Our 57-item punch list included two theater shows, three animated films, more than 160 individual videos, interactive games and quizzes, and a database of career opportunities in oil and gas.


A museum featuring cutting-edge technology that far exceeded the vision of both JRA and the museum’s director.

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