The goal of HEAD Tennis was to get its new line of tennis racquets into the hands and on the courts with as many players as possible. The program gave tennis players an opportunity to order racquets and demo them free of charge. Not only were players more likely to purchase the new racquets, but HEAD Tennis received increased exposure to the friends and teammates of those who participated in the program.
To help HEAD Tennis market this program, GoCo created an engaging commercial with such stars as Maria Sharapova, Novak Djokovic and Andy Murray that pushed tennis players to a responsive microsite where they were able to order their racquets.
GoCo developed a campaign tagline to educate consumers about the exciting things that happen when they “Play HEAD.”
GoCo developed a microsite for the HEAD Tennis Instant Demo program. The site drove tennis players through the process of ordering and demo-ing the new line of HEAD racquets.