Ma and Pa Gustafson sold their first gallon of milk from their cow, Buttercup in 1908. That first gallon started a tradition of fresh, delicious milk for families just like yours. Gustafson called on GoCo’s creative team to create a new brand position that speaks to today’s consumers and retailers alike. With a growing portfolio of dairy and non-dairy products and a newly invigorated brand, Gustafson, promises farm to table freshness.
With the launch of Gustafson’s newly Extended Shelf Life (ESL) product line, restaurants, retailers, and households can enjoy healthy, great tasting milk and cream, with a shelf life of up to 180 days.
Traditional milk sales at retail are highly competitive. Creating packaging that stood out among the competition was a giant step forward. Consumers prefer a brand that delivers freshness and trust.
GoCo created the brand mark and then translated that to a color series to unify more than 20+ unique products.
The Gustafson brand truck serves a dual purpose of promoting the brand while also making product deliveries.