We offer a wide array of world-class services, including marketing and media strategy, interactive development, film and video production, and special venue experiences.

We provide clients a one-stop approach with our in-house services.

From brand and direct response marketing strategy to tactical media planning to premier creative design and film and video production, GoCo maintains a team of advertising, creative, and production professionals, all under one roof.

Strategy

  • Brand Marketing
  • Integrated Product Launches
  • Digital Marketing
  • Social Media Management
  • Direct Response Marketing
  • Voice of Consumer Research
  • Tactical Media Planning
  • Promotions and Special Events

Interactive

  • Single Touch and Multiple-Touch Interactive Kiosks
  • UX & UI Design
  • Mobile App Wireframing and Development
  • Website Programming
  • Digital Signage Networks

Branded Content

  • Develop story-lines based on Brand Initiatives
  • Aligned Campaigns with existing print and video
  • Webisodes/Short-Form Web
  • Viral concepts

Design

  • Brand Identity
  • Collateral and Brochure Design
  • Packaging Design
  • Website Design
  • Interactive Content Production
  • Comprehensive Creative Direction

Brand Action DRTV

  • Marketing Strategy & Planning
  • Branding & Positioning
  • Consumer Research & Testing
  • Pricing Strategies & Offer Configuration
  • Creative Strategy & Development
  • Casting for Celebrity & Real People Talent
  • Scripting: Long & Short Form
  • Comprehensive production and Post Production

Television

  • Brand Commercials
  • Branded Content
  • Product Videos
  • Direct Response Infomercials
  • Show Development
  • In-House Post Production
  • HD, 4K & 6K Video Editorial
  • 2D/3D Animation & Compositing
  • Still Photography

Experiential

  • Immersive Storytelling
  • Video Mapping
  • Scripting and Concepting
  • Onsite Audio Mixing
  • Augmented Reality
  • Mood: Presence
  • 3-D Previsualization
  • A/V Design and Systems Integration

Our Process

The five GoCo principles of customer engagement

At GoCo we believe all successful customer engagement projects — regardless of medium, venue, or audience — click any of the five overarching process principles to learn more:

Measurement

Measurement

Measurement & Iterative Improvement.

Even the best campaigns, projects, and experiences benefit from iterative enhancements. As our clients' stories continue to evolve and grow, every brand, story, product and experience must also be enhanced and improved. GoCo works closely with our clients to measure, analyze and interpret where improvements can be made to deepen customer engagement and increase ROI.

Clarity

Clarity

Clarity of Audience & Message.

A clear and shared understanding of the intended audience is a primary requirement for developing the content and the creative approach most likely to engage the target audience. We work closely with our clients to develop "customer personas" to help identify different customer types, their values, their motivations, and their reasons for engaging with a client's story.

Collaboration

Collaboration

Collaboration & Innovation.

The best ideas and innovations come from the collaboration between people offering a variety of skill sets, backgrounds, and points of view. We use frequent in-person meetings and on-line collaboration tools to bring clients, GoCo, and our strategic partner firms together to generate breakthrough insights and ideas.

Execution

Execution

Planning & Execution.

We build a plan that is executable and actionable given the considerations of budget, timing, and success criteria. Innovative ideas are only valuable only if they can be achieved within the parameters of a project. We work closely with our clients to define those parameters early so everyone involved knows the limits of schedule and budget that must be maintained.

Transparency

Transparency

Transparency of Goals & Challenges.

Success begins and ends with a clear definition and mutual agreement on what constitutes success. How will success be measured? What results will define success? These questions must be answered at the outset, for they will be the foundation for all creative, strategic, and production decisions.

Start your next project

Learn more about what GoCo can do for you.
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