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Dec
07 2017

GoConvergence Launches New Integrated Marketing Campaign for Lovesac Sactionals

By goco

Mood Media’s Creative Agency, GoConvergence, leverages 3D animation, robotic cameras and other digital tools to showcase innovation and adaptability of Sactional product line

Orlando, FL – Dec 7, 2017 – GoConvergence (GoCo), the creative division of Mood Media, recently launched an integrated marketing campaign for Stamford, CT- based Lovesac, a designer and successful premium retailer of specialty furniture with more than 60 retail showrooms and a bustling online store.

Lovesac has been a successful premium retail brand but was in need of a comprehensive marketing approach to sell their flagship product. Already leveraging Mood Media’s expertise in elevating their in-store experience via video displays and sound systems, Lovesac selected GoCo to create their first-ever 30-second TV brand spot, companion radio campaign and digital video content, all designed to build awareness and drive traffic to their retail stores.

GoCo’s creative team, led by Chief Creative Officer Kenny Taht, conceived a dynamic visual approach to the TV spot that used motion control cameras and 3D animation to demonstrate how the Sactional truly is the world’s “most adaptable couch”. Within 30 seconds, the team showcased how the Sactional can transform into many different configurations, fit any room and adapt to consumers’ changing living situations. This 30-second spot can be viewed here.

“GoConvergence was a great partner for creating our first Sactionals TV commercial. They delivered on the brief to intrigue our targets with a truly innovative couch that can fit almost any space or style and look forever like new,” said Pat Santangelo, Vice President of Marketing for Lovesac. “I think the way Kenny and team planned out and leveraged the 3D animation was key to the success we are seeing with the spot. The message and visuals came together really well, and ad testing confirmed that viewers understand the benefits of Sactionals technology. The best part, of course, is seeing the sales results now in market.”  

“We were honored to be selected by such a prestigious brand like Lovesac to produce their first television creative,” stated Kenny Taht, GoConvergence’s Chief Creative Officer. “We feel like we created a compelling spot that truly demonstrates the versatility of the Lovesac Sactionals, for a truly innovative company.”

The initial San Francisco Bay Area drive-to-retail was a major success. Building on its strong momentum, Lovesac expanded its TV media spend to include a Labor Day push in multiple markets nationally.

About GoConvergence

GoConvergence is owned by Mood Media Corporation, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience.

GoConvergence is a multichannel content marketing company that focuses on performance based programs for clients building brand over time and direct sales overnight. The GoCo’s multi-disciplined team creates high performance creative and content for all channels and waypoints in the customer journey.

For more information, please visit www.thegoco.com.

For Media Inquiries
Brian Townsend
brian@thegoco.com
(407) 235-3210

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