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You’ll find the WORX brand at major retailers including Lowe’s and The Home Depot. You’ll find the passionate WORX team always innovating and looking to bring into American homes the next major product success story… like the Switchdriver.

Brand Action DRTV units: 28:30, 2min, 1min, 30sec & 15sec

Challenge

GoCo partnered with WORX to launch a high-quality, mid-level price point tool in the crowded power drill category, already dominated by big brands including Dewalt and Black & Decker.

Solution

To demonstrate the product’s unique timesaving technology and other key benefits, GoCo developed a creative approach that focused on fun, personal projects and featured popular DIY Network hosts, professional experts and real-people success stories.

Results

The product sold out during the first test phase conducted over the 2015 holiday season through DRTV, web and drive-to-retail at Lowe’s. The client anticipates a robust selling season in 2016.

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