LEGOLAND® Florida Resort was built for kids. The 150-acre interactive theme park offers more than 50 rides, shows and attractions, restaurants, shopping, a breathtaking botanical garden and the LEGOLAND Water Park, all geared to families with children ages 2 to 12.
In order to better promote and engage drive markets, GoCo designed over 35 digital and print billboards, reaching drivers as far north as Atlanta and as far south as Miami.
GoCo created exciting signage for the construction fencing surrounding the building of the new LEGOLAND Florida Hotel. We gave potential customers a sneak peak of the hotel, keeping the whimsical and playful mini-fig characters.
GoCo created advertorials that was placed in People, Real Simple, Food Network Magazine and Cooking Light Magazine. The ad captured the attention of moms with kids who love the LEGO brand and enticed them to include a day of their vacation at LEGOLAND.