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Challenges

Re-brand and re-launch an automobile company that had been purchased out of bankruptcy.

Define the Karma as “distinctly Californian” and give it a unique position in the well-established luxury automobile marketplace.

Target a very narrow slice of an ultra-affluent demographic.

Solutions

Develop a sophisticated brand direction uniquely Karma. The “tool box” included Karma brand messaging and a new visual language. GoCo also captured a world-class library of video and photography of the Karma automobile and lifestyle in Southern California settings.

Produce a series of “Road Trip” branded content videos highlighting California locations and activities.

Create a distinct online presence – including a car configurator – emphasizing the ways nature inspired the car’s design and colors directly relating to their customers preferences.

Karma Create
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Variety Front Cover Ads
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Print Advertising Gatefold Spreads
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Karma Revero Brochure

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