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Alarm.com is the leader in Smarter Home Security. The company was first to launch an Interactive Security Solution and to create Smart Home as a service. With its native mobile app, Alarm.com invented a new way to remotely monitor and manage security systems in the home revolutionizing the way home security worked.  

Challenge

Develop a new Brand positioning for Alarm.com that allowed the company’s voice and offerings to stand out in a crowded home security category dominated by bigger players like ADT.

Launch first-ever Brand and Dealer Co-Op advertising in regional markets.

Solution

GoCo developed new “Safe Home. Smart Living” brand positioning and tag line. The approach successfully paired the company’s technology and innovation heritage with an emotional consumer benefit approach.

A new Brand campaign was produced and launched in an effort to drive brand awareness in key markets.

A Dealer Co-Op ad campaign was produced and launched in key markets.

Results

Both the Brand and Dealer Co-Op campaigns have successfully led to brand awareness for Alarm.com, and new customer lead generation.

Alarm.com continues to grow and expand its Dealer initiative.

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